The importance of keyword research in your marketing strategy -- Techno BT

 Importance of Keyword Research:

 What is Keyword Research?

 What exactly is keyword research?

 Keyword research is the process of researching and analyzing popular search terms, words, and phrases that people type into search engines such as Google, and incorporating them strategically into your content, so that that particular content appears higher on search engines.  to be displayed in.  Result Page (SERP).

 The key with keyword research is that the keywords you choose have sufficient search volume, are relevant to your content, and don't have a lot of competition.

 How can you get high ranking?

 The very first thing you need to do is find the right set of keywords to focus on, also known as target keywords, for your particular marketing campaign or piece of content.

 Keyword research is one of the most important aspects of a search engine optimization campaign and is an important step that business owners who want to be successful in the online market should never neglect.  In this blog, we will explain to you why.

 Why should I invest more time in keyword research?

 Let's make it simple.

 If you don't know which "word" or "search term" you want your specific pages to rank for, you probably won't be able to optimize pages, images, and strategies to drive more traffic to your site.

 And more importantly...

 If you have chosen keywords that are not related or relevant to your website and you have included those keywords in your blog post, it is less likely that your page will rank higher in search result pages related to your page's content  Will do  .

 If you want some help in choosing the right keywords for your site then you can contact our experts.

 Importance of Keyword Research:

 types of keywords

 two types of keywords

Short-tail keywords:

 Short-tail keywords, also known as "head terms," ​​are search phrases that contain only one word.  Because of the length of the keywords, this makes them less specific than multiple-word searches.  People usually use these types of broad keywords to search Google when they are deciding what to do (shopping, swimming) or what to eat (Chinese food, pizza).

 For example;  "Marketing" (1 word) is an example of a short-tail keyword, while "Digital Marketing Agency Bangkok" (4 words) is an example of a long-tail keyword.

 When you are trying to drive a lot of traffic to your site, you should use short-tail keywords as it helps you reach a wider audience.  However, this traffic may not be ready to buy or take action on your site.

 We recommend targeting long-tail keywords to drive traffic with more "intent."  Additionally, targeting long-tail keywords over short-tail keywords can be a good thing because there is often less competition for long-tail keywords.

 As mentioned earlier, there are a few things we should keep in mind when choosing short tail keywords that we want to rank for:

 Volume: Talking about the search volume, the smaller the keyword, the higher the search volume.  If you rank successfully for short-tail keywords, you are definitely going to drive a lot of traffic to your site.

 Competition: Given such high search volume, there is no doubt why everyone is trying to rank for short-tail keywords.  Hence the competition for short-tail keywords is very high.

 Let's say you own a marketing agency and you want to rank for "marketing" as a short-tail keyword...

Long tail keywords:

 On the other hand, keywords with a long tail are phrases with more than 3 words.  They are certainly heavily targeted and not as broad as short-tail keywords.  You won't be able to drive much search traffic from these types of keywords, but the traffic you bring in is more relevant and the kind of traffic you should be looking for.

 Volume: When it comes to search volume, we will see that the traffic volume is much less than short-tail keywords.  However, when you're trying to drive more relevant, "action-ready" traffic to your site, this long-tail keyword will help you do just that.

 Competition: When a person is searching for something specific to his needs, the search term becomes more specific, because the more specific the search, the less the intensity of competition.